During this session an open discussion will take place between the ICT community members and the CEO of TIEC to share and discuss what are the needs and expectations of the ICT community members from TIEC for the upcoming future.

The session will shed the light on the path that T.A. Telecom has taken in order to increase its capacity to innovate during the mobile industry's disruptive times. The presentation will cover eXecutive Education for acquiring new tools for innovation management, eXtended Network for joining and participating other networks, eXternal sources for business-academia collaboration and its importance, X Teams for aligning internal teams with the externally focused strategy.

The criticality of ‘user centred innovation and design’ has gained centre stage with the growing importance of emerging markets around the world. It’s already known that the usual ways of designing and introducing a product or a service may not work anymore in these newly opened markets. Not only do the cultural differences play a major role in what, how, and why customers behave the way they do, but the existing technologies, distribution channels, people’s wants and needs become new elements to consider.

In this session, the speaker will cover the landscape of what companies are facing today in emerging markets, and discuss the unique methodologies that have been developed to aid companies to overcome the difficulties faced when innovating and designing in emerging markets.