Growth hacking is an umbrella term for strategies focused on growth. It is used in relation to early-stage startups who need massive growth in a short time on small budgets. The goal of growth hacking strategies is generally to acquire as many users or customers as possible while spending as little as possible.
Those who understand growth hacking will have a competitive advantage that is hard to overstate, and we wanted to provide a robust framework for thinking about it.
There is a revolution taking place in the world of startup growth, and we wanted to help our startups to understand this phenomenon.